EIBC is a marketing research company that using internet research to apply comsumer research, industrial research etc.

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Internet Research

What is Internet Research?
Internet Research is a method of research which use the questionnaire survey toward the consumer monitor (panel) on the WEB site. This research is less expensive compared to other research method, and also the recovery speed is faster.
EIBC Panel members「 PANEL POWER 」.
Infobridge has Chinese consumer monitors called PANEL POWER on the WEB site. The number of the monitors (number of the panel) is about 250,000. (as of April 2010) The panel consists mainly the white-collar young people in the 3 major cities, Beijing, Shanghai, Guangzhou.
What is the strength of EIBC?
By using the Know-how of Embrain’s internet research membership management, we offer the Korean / Japanese quality of research in China.

Against all the members, we thoroughly control the panel by using mobile phones’ SMS and checking the identifications, or by updating the attribute information once a year.

Also, since we keep all the member’s reachable mobile phone numbers, even though there may be a reply mistake we can confirm the identification, or we can ask additional questions or direct to the offline research to the people who gave certain answers.

Besides our company’s panel, we can use the alliance panel which satisfy our own standard.


  General research company
in China
Infobridge
Panel
Recruitment
■Recruitment on the official site and partner site
■Recruitment from the purchase list
■Recruitment on the official site and partner site
■Panel recommendation system
Subscription
Verification
■Verification of duplicate subscription by e-mail address ■For all the panel, verify the identification and overlapping membership
Training - ■Internet research training 4 times a month after the subscription (Thanks Survey)
Panel
Control
■After the subscription, regular panel attribute information’s not updated. ■Updating panel attribute information carried out once every 3 months (Panel Survey)
Sampling ■As we only use the subscriber’s attribute information, It may take time to select the target of the survey. ■By using the panel survey and utilizing the latest attribute information, implement the best sampling
Physical
inspection
■Low survey participation rate, large number of panels
■High answer error
■High survey participation rate
■Low answer error (the result of targeting)
After the
survey
verification
■Difficult to verify after the completion of the survey ■After the survey is complete, verifiable by telephone
■After the survey is complete, possible to get answers of additional questions
Target Area
China:
Beijing,Shanghai,Guangzhou,Changchun,Changsha,Chengdu, Dalian,Fuzhou, Harbin, Hangzhou, Jinan, Nanchang, Nanjing, Qingdao, Shenzhen, Shenyang, Suzhou, Taiyuan, Tianjin, Wuhan, Xi’an, Xiamen, Chongqing, Taiwan, Hong Kong etc.
Attribute Information
Residential Area, Marriage Status, Age, Sex, Yearly or Monthly Salary per household, Home Appliances, CARS (Model, Type), Driver’s License, Occupation, Family members, Education, Frequency of Flight, Dine Out, Media ect. more than 80 topics

※Regarding to the attribution information, because when we update the attribution information 4 times a year, therefore there may be a lack of information in some monitors.
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