Research Method	Details
Group Interview	A moderator (MC) gives interviews to a group of people in a round table discussion. This method is suitable for establishing a hypothesis before the qualitative research, for prior information collection in order to design an official questionnaire, or for understanding the Chinese life style. It’s also possible to gather real time voices of Chinese consumer, because you can observe the targets in the back room .
Depth Interview	Against a research target, a moderator do the interviews one on one. This method is useful when you want to know one’s pure and private opinion or taste without being influenced by other monitors opinion. You can be closer to deeply private matter and the matter of losing face.
Door-to-door Research	This research is done by visiting the research targets one by one and ask questions directly. By visiting the target’s home or office, find out the customer’s truthful opinion.

Research Method	Details
CLT (Site Survey)	CLT (Central Location Test) is to do the survey by gathering all the research targets to a venue. It makes possible to research face to face like the combination of tasting food and drinks which is difficult to do by internet research.
Exit Poll	Questions are asked at the exit of a store (eg. a department store or an electronics mass retailer) to the people who bought a certain merchandise there.
Door-to-door Research	This is a direct research method by visiting the targets individually. As you visit a home or an office, you can observe how they are using the merchandise and give a survey.
Home use test	Let the people actually use the merchandise at home, and then do the survey on it. This method is suitable for cosmetics or, shampoo, health food trying out for a certain period of time.

China：
Beijing，Shanghai，Guangzhou，Changchun，Changsha，Chengdu, Dalian，Fuzhou, Harbin, Hangzhou, Jinan, Nanchang, Nanjing, Qingdao, Shenzhen, Shenyang, Suzhou, Taiyuan, Tianjin, Wuhan, Xi’an, Xiamen, Chongqing, Taiwan, Hong Kong etc.